Mina Menstrual Cup Campaign
#VoteMina is one election drive sure to live up to its campaign promise: to reduce the number of girls who miss school when they’re on their periods. South African girls can miss up to three months of school a year because of their period – and this problem is simply (and sustainably) solved with menstrual cups.
We secured free media worth R250 000 for our pro-bono campaign for Mina, which plays on electoral promises, language and visuals to bring a serious issue right to the front of South African culture.
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